Add-ons catalog
Layer on what you need.
Skip what you don’t.
Every Beacon tier ships with the core flywheel. Add-ons are the extras — paid channels beyond Google Ads, capability upgrades, platform builds — that layer on top of any tier without changing what you pay for the core. Quoted upfront, never bundled into surprise retainers.
Channel add-ons (6)
Paid acquisition channels you layer on top of your tier. Each is $199/mo per channel, fully managed by the same team running the rest of your stack.
Facebook Ads
Paid campaigns on Facebook feed with audience targeting, copy and format tuned per placement, and server-side conversion tracking via Meta CAPI. Shares one Meta ad account with Instagram Ads — pick one or both as separate $199/mo channels.
Instagram Ads
Paid campaigns across Instagram feed, Stories, Reels, and Explore. Format-native creative adaptation, audience targeting, and server-side conversion tracking via Meta CAPI. Shares one Meta ad account with Facebook Ads — pick one or both as separate $199/mo channels.
Bing Ads
Run Bing alongside Google for full search coverage. Lower CPCs, less competition, and a quietly profitable audience most agencies skip.
Reddit Ads
Reach high-intent users in the communities where they already research, debate, and recommend. Subreddit-targeted creative, careful tone, real engagement.
TikTok Ads
Short-form vertical video on the platform reshaping how Gen Z and millennials discover brands. Spark Ads, creator partnerships, native creative — built for TikTok's discovery-first algorithm.
LinkedIn Ads
Reach decision-makers by job title, company, industry, and seniority. Account-based marketing, sponsored content, and message ads — built for the long, considered B2B sale.
Capability add-ons (9)
Specific capabilities your site or marketing stack needs. Most are one-time setups; a few have a small recurring fee. All are quoted upfront, never bundled into surprise retainers.
Internationalization
Locale routing, hreflang, translation pipeline. The infrastructure to serve customers in their native language without breaking SEO or your site's structure.
CDN Setup and Configuration
Global content delivery network so images, fonts, and scripts load fast wherever your users are. Improves Core Web Vitals — especially for international audiences.
Cookie Consent Setup
Privacy-compliant cookie consent banner wired to Google Consent Mode v2. Required for EU compliance and proper Smart Bidding signal under iOS / privacy-restricted browsers.
Data Migration
Move off your existing CMS, ecommerce, CRM, or analytics platform without losing rankings, customer history, or ad-account signal. One-time engagement, custom-scoped to your stack.
Funnel Program
A complete landing-page program built around one segmentation axis — locations, services, audience use cases, industries, anything that splits your demand into addressable groups. Designed, written, and implemented end-to-end on your stack, wired into your paid-traffic and analytics flywheel.
Editorial Article
Single, research-backed articles — 1,500–2,500 words, written in your voice, SEO-tuned, internal-linked into your existing content. For when you know what to publish and just need it done well, without the strategic overhead of a full content program.
Topic Authority Pack
A pillar-and-cluster structure built to accumulate topical authority Google reads. One pillar article (2,500–4,000 words, the definitive guide) plus four supporting articles drilling into sub-topics — planned, interlinked, and schema-mapped as one unit so they rank together instead of as five disconnected pages.
HubSpot Marketing Hub Setup
The B2B marketing operating system. CRM, email, forms, landing pages, workflows, and lead scoring wired into one source of truth. We pick the right HubSpot tier for your scale, configure it end-to-end, and migrate your contacts cleanly.
Email Platform Setup
Email marketing platform installed and configured for businesses that aren't on Shopify (Klaviyo) or don't need full HubSpot CRM. Domain authentication, list import, welcome series, and the operational training so your team can run campaigns themselves.
Tracking & Data add-ons (4)
Analytics, session recordings, call tracking, and server-side instrumentation. The data layer that turns marketing spend from blind to measurable. Mostly one-time setups; client owns the platform subscription where one applies.
Microsoft Clarity Setup
See exactly what visitors do on your site. Heatmaps, session recordings, and rage-click detection — Microsoft's free behavioral analytics tool, installed and configured by us.
CallRail Setup
Know which channel is driving phone calls. CallRail dynamically inserts a tracking number per visitor, attributes the call back to Google Ads, Bing, GBP, or organic — and pipes the data into GA4 alongside form conversions.
PostHog Setup
Product-grade analytics for sites where each user matters individually. Session replay, funnel analysis, feature flags, and A/B experiments — installed, configured, and wired to the events that matter for your business.
Server-side GTM Setup
Move your tag manager from the visitor's browser to a server you control. Bypasses ad blockers, restores conversion signal lost to iOS Safari and ITP, and dramatically improves Meta CAPI + Google Ads Enhanced Conversions reliability.
Commerce Tools add-ons (4)
The standard DTC tool stack that plugs into your e-commerce store — email + SMS, cart recovery, reviews, blended-ROAS dashboards. We pick the right vendor per stage (Triple Whale vs Northbeam, Loox vs Yotpo) and wire everything together. Distinct from the Platform 'eCommerce' addon which builds the store itself.
Klaviyo Setup
The industry-standard email and SMS platform for e-commerce, installed and wired into your store. Five core flows built (welcome, abandoned cart, browse abandonment, post-purchase, win-back) — the day-one revenue engine for any DTC brand.
Cart Abandonment System
A complete cart-recovery system: exit-intent popup with email capture, three-email abandonment flow with timing tuned for your category, and SMS follow-up where consent allows. Recovers 8-15% of would-be lost orders.
Reviews Integration
Loox, Yotpo, or Stamped installed and wired into your product pages, checkout, and Google Shopping. Photo-review email asks shipped to every buyer, schema markup so Google shows star ratings in the SERP. We pick the platform that fits your store's size and budget.
DTC Analytics Dashboard Setup
The unified attribution dashboard that DTC brands actually run on. Triple Whale, Northbeam, Lifetimely, or Polar — we pick the right tool for your stage, connect it to every ad account and Shopify, and configure the dashboards you'll check every morning.
Platform add-ons (2)
Custom-quoted platform engagements (eCommerce, third-party integrations) — setup fee plus a monthly retainer for ongoing platform care. Scoped per business; we tell you the number before you commit.
Third-party Integrations
CRM, payments, booking systems, custom APIs — wired into your site so prospects can act and you can attribute. Custom-quoted per integration: most are a one-time setup; stateful sync also carries a small monthly retainer for ongoing reliability.
eCommerce
Turn your Beacon-built site into a transacting storefront. Quoted independently of any Beacon subscription tier — custom-scoped setup fee for the build plus an ongoing monthly retainer for catalog and platform care, wired into the same analytics and ads flywheel as the rest of your site.
Not sure which add-ons fit your business? Talk to us — we’ll recommend only what moves your specific needle. No upselling.
Or see the full pricing structure