Add-ons catalog
Layer on what you need.
Skip what you don’t.
Every Beacon tier ships with the core flywheel. Add-ons are the extras — paid channels beyond Google Ads, capability upgrades, platform builds — that layer on top of any tier without changing what you pay for the core. Quoted upfront, never bundled into surprise retainers.
Channel add-ons (6)
Paid acquisition channels you layer on top of your tier. Each is $199/mo per channel, fully managed by the same team running the rest of your stack.
Facebook Ads
Paid campaigns on Facebook feed with audience targeting, copy and format tuned per placement, and server-side conversion tracking via Meta CAPI. Shares one Meta ad account with Instagram Ads — pick one or both as separate $199/mo channels.
Instagram Ads
Paid campaigns across Instagram feed, Stories, Reels, and Explore. Format-native creative adaptation, audience targeting, and server-side conversion tracking via Meta CAPI. Shares one Meta ad account with Facebook Ads — pick one or both as separate $199/mo channels.
Bing Ads
Run Bing alongside Google for full search coverage. Lower CPCs, less competition, and a quietly profitable audience most agencies skip.
Reddit Ads
Reach high-intent users in the communities where they already research, debate, and recommend. Subreddit-targeted creative, careful tone, real engagement.
TikTok Ads
Short-form vertical video on the platform reshaping how Gen Z and millennials discover brands. Spark Ads, creator partnerships, native creative — built for TikTok's discovery-first algorithm.
LinkedIn Ads
Reach decision-makers by job title, company, industry, and seniority. Account-based marketing, sponsored content, and message ads — built for the long, considered B2B sale.
Capability add-ons (7)
Specific capabilities your site or marketing stack needs. Most are one-time setups; a few have a small recurring fee. All are quoted upfront, never bundled into surprise retainers.
Internationalization
Locale routing, hreflang, translation pipeline. The infrastructure to serve customers in their native language without breaking SEO or your site's structure.
CDN Setup and Configuration
Global content delivery network so images, fonts, and scripts load fast wherever your users are. Improves Core Web Vitals — especially for international audiences.
Cookie Consent Setup
Privacy-compliant cookie consent banner wired to Google Consent Mode v2. Required for EU compliance and proper Smart Bidding signal under iOS / privacy-restricted browsers.
Data Migration
Move off your existing CMS, ecommerce, CRM, or analytics platform without losing rankings, customer history, or ad-account signal. One-time engagement, custom-scoped to your stack.
Funnel Program
A complete landing-page program built around one segmentation axis — locations, services, audience use cases, industries, anything that splits your demand into addressable groups. Designed, written, and implemented end-to-end on your stack, wired into your paid-traffic and analytics flywheel.
Editorial Article
Single, research-backed articles — 1,500–2,500 words, written in your voice, SEO-tuned, internal-linked into your existing content. For when you know what to publish and just need it done well, without the strategic overhead of a full content program.
Topic Authority Pack
A pillar-and-cluster structure built to accumulate topical authority Google reads. One pillar article (2,500–4,000 words, the definitive guide) plus four supporting articles drilling into sub-topics — planned, interlinked, and schema-mapped as one unit so they rank together instead of as five disconnected pages.
Platform add-ons (2)
Custom-quoted platform engagements (eCommerce, third-party integrations) — setup fee plus a monthly retainer for ongoing platform care. Scoped per business; we tell you the number before you commit.
Third-party Integrations
CRM, payments, booking systems, custom APIs — wired into your site so prospects can act and you can attribute. Custom-quoted per integration: most are a one-time setup; stateful sync also carries a small monthly retainer for ongoing reliability.
eCommerce
Turn your Beacon-built site into a transacting storefront. Quoted independently of any Beacon subscription tier — custom-scoped setup fee for the build plus an ongoing monthly retainer for catalog and platform care, wired into the same analytics and ads flywheel as the rest of your site.
Not sure which add-ons fit your business? Talk to us — we’ll recommend only what moves your specific needle. No upselling.
Or see the full pricing structure