Google Ads that pay back from day one.
Customized per business model — lead-gen, e-commerce, or brand-defense. We run the full Google Ads surface (search, shopping, display, YouTube), wire conversion tracking server-side, and let smart bidding compound on real signal. Bing as an add-on for full search coverage.
Step one — strategy fit
How we customize PPC for your business model
Not every dollar of ad spend should chase the same goal. We start by mapping how your business actually monetizes — then pick the campaign types that match.
Lead-gen PPC
For service businesses where every click should become a form fill or call. Search-intent campaigns, lead-quality scoring, callout/sitelink strategy, extensions tuned for offline conversion.
E-commerce PPC
For product businesses. Shopping feeds, Performance Max, dynamic remarketing, and ROAS-based bid strategies that optimize on margin, not just clicks.
Hybrid / Brand-defense
For businesses with established brand searches or competitor traffic to capture. Brand protection, competitor conquesting, and full-funnel demand capture.
Step two — the full stack
What gets done in a BeaconVert PPC engagement
Five interlocking surfaces that compound on each other. Smart bidding is only as smart as the signal it's fed.
Search & responsive ads
Keyword research, ad group structure, RSAs, sitelinks, callouts, headline rotation testing. The high-intent surface where buyers self-identify.
Shopping & Performance Max
Feed optimization, product data structure, asset groups, audience signals. Built for e-commerce where the SKU is the conversion.
Display, YouTube & remarketing
In-market audiences, custom intent targeting, retargeting flows for warm prospects who left without converting.
Conversion tracking & smart bidding
GA4 + server-side + Conversion API, ROAS/CPA-based bid strategies, offline conversion imports so smart bidding learns from real revenue, not just form fills.
Continuous A/B testing
Ad copy, landing page variants, audience splits, bid-strategy experiments — tracked weekly so the next iteration always beats the last.
Step three — proof
Performance you can verify
No "300%+ ROI" promises we can't back up. The targets below are what we engineer every campaign to hit — measurable, honest, and visible in your own dashboard.
Optional capabilities
Add-ons that compound your PPC
Layer these on at signup or any time after. Each one removes a constraint that could be holding your ad performance back.
Go deeper
Every dollar in Google Ads is more expensive when you have no organic ranking on the same keywords. The Quality Score math, plainly — and the five-step playbook to seal the leak.
Why paid ads without organic SEO is a financial leak (and how to seal it)
Every dollar in Google Ads is more expensive without organic ranking on the same terms. The math on combined-channel CPC reduction over 12 months.
How this fits the flywheel
One channel alone leaks. All five compound.
This service is one of five tracks we deliver as a single team. The others make this one cheaper, sharper, and stickier.
Ready to ship campaigns that compound?
Book a strategy call. We'll audit your current account, map the right campaign mix for your business, and lay out a 90-day path to qualified leads.