Cookie Consent — Consent Mode v2, done right
Privacy-compliant cookie consent banner wired to Google Consent Mode v2. Required for EU compliance and proper Smart Bidding signal under iOS / privacy-restricted browsers.
Key points
What you should know about Cookie Consent Setup
- Compliant with GDPR, CCPA, and Google's Consent Mode v2 requirements
- Wired so denied-consent traffic still feeds anonymized signal to Google's Smart Bidding (instead of going completely dark)
- Banner styled to match your site — not a generic third-party widget
- Per-category consent (essential / analytics / marketing) — not all-or-nothing
- Included in Beacon Growth, Max, and Full tiers; $99 one-time setup add-on for Starter and Core
When to add this
The honest take
If you're running Google Ads, Meta Ads, or any analytics that uses cookies, you need this — Consent Mode v2 became mandatory for EU traffic in March 2024, and proper implementation typically recovers 15–25% of conversion data that would otherwise be lost when users deny tracking. If you're on Beacon Growth or higher, it's already included; if you're on Starter or Core and running paid traffic, add it day one.
Pairs with
The Analytics & Attribution service
Cookie Consent Setup compounds the value of Analytics & Attribution when run together. See the full service for context.
Ready to add Cookie Consent Setup to your plan?
Book a strategy call or jump straight to the contact form. Beacon Growth or higher recommended for this add-on.