Channel add-on · +$199/mo
Bing Ads — the second search engine
Run Bing alongside Google for full search coverage. Lower CPCs, less competition, and a quietly profitable audience most agencies skip.
+$199/mo · adds to any Beacon tier
Key points
What you should know about Bing Ads
- Bing covers ~10% of US search — and skews older and higher-income than Google
- Imports your Google Ads campaigns directly — minimal setup overhead
- Same Quality-Score-aware management approach as Google Ads
- Works for any business already running Google Ads with profitable unit economics
- Conversion tracking wired through your existing GA4 + GTM setup — no duplicate plumbing
When to add this
The honest take
Best paired with the Google Ads service from Beacon Starter or higher. If your Google account is already profitable and CPCs are climbing, Bing is the next pool of qualified searches that hasn't been bid up. Most clients add it 60-90 days into a Google engagement once Google's tuned and they're ready for incremental volume at a lower CPA.
Pairs with
The Google Ads service
Bing Ads compounds the value of Google Ads when run together. See the full service for context.
Ready to add Bing Ads to your plan?
Book a strategy call or jump straight to the contact form. Beacon Starter or higher recommended for this add-on.