Data Migration — switch platforms without losing what you built
Move off your existing CMS, ecommerce, CRM, or analytics platform without losing rankings, customer history, or ad-account signal. One-time engagement, custom-scoped to your stack.
What it unlocks
Why teams add Data Migration
Switch platforms without an SEO reset
301 redirect maps, canonical preservation, structured-data carry-over — your existing rankings come with you when you move from WordPress, Squarespace, Webflow, or a legacy CMS.
Preserve customer + transaction history
CRM contacts, order histories, customer accounts, subscription state — migrated with referential integrity. No "fresh start" on relationships you spent years building.
Clean what you migrate
Migration is the one chance to fix the data debt — duplicates merged, stale records archived, taxonomies normalized. You arrive on the new platform with a tidier dataset than you left.
How it fits the flywheel
Data Migration compounds with the rest
Every add-on we ship plugs into the data model and flywheel — not a silo.
GA4 + Looker history preserved
Where the source platform allows export, we backfill historical events into GA4 (or BigQuery) so your dashboards keep continuity — no Y-axis gap on the day you switched.
Ad accounts keep their signal
Conversion tracking re-wired with the same event names — Smart Bidding optimization doesn't reset, lookalike audiences stay valid, and pixel history carries through.
Cutover playbook + rollback safety net
We don't big-bang migrations. Old and new run in parallel during cutover with validation checks at each step — and a documented rollback path if production reveals something the staging environment missed.
Common questions
The actual FAQ
Why is migration custom quoted?+
Migrations vary wildly in scope — a 50-page WordPress site is a different beast than a 30,000-product Magento store or a 10-year CRM with custom fields. We scope after a discovery call and quote the one-time fee transparently — no surprises mid-project.
Will my SEO rankings survive?+
When we run the migration, yes — that's the whole point. We map every existing URL to its new home with proper 301 redirects, preserve title tags / meta descriptions / structured data, and submit updated sitemaps. Rankings typically dip 5–15% for 2–4 weeks then recover, often higher than before because the new site is faster and better-structured.
How long does it take?+
Simple CMS-to-CMS migrations: 2–4 weeks. Complex multi-system migrations (CMS + ecommerce + CRM + analytics): 6–12 weeks. We always run the new site in parallel before cutting over — no big-bang launches.
What if you haven't worked with my source system before?+
If the platform has an export, an API, or even a database we can query, we can migrate from it. We've moved off WordPress, Shopify, Wix, Squarespace, Webflow, custom PHP apps, Magento, BigCommerce, HubSpot CMS, and a few systems that pre-date most of those.
Pairs with
The Bespoke Websites service
Data Migration compounds the value of Bespoke Websites when run together. See the full service for context.
Ready to add Data Migration to your plan?
Book a strategy call or jump straight to the contact form. Beacon Max or higher recommended for this add-on.