Microsoft Clarity — free heatmaps + session recordings
See exactly what visitors do on your site. Heatmaps, session recordings, and rage-click detection — Microsoft's free behavioral analytics tool, installed and configured by us.
Key points
What you should know about Microsoft Clarity Setup.
- Session recordings — watch real visitors interact with your pages, no sampling cap
- Heatmaps — see where clicks, scrolls, and attention concentrate per page
- Rage-click + dead-click + excessive-scroll detection — automatic UX problem flags
- Free forever from Microsoft — no per-session billing or seat limits
- Installed correctly: Consent-Mode-v2 aware, fires only with analytics consent, doesn't double-count with GA4
When to add this
The honest take.
Add it day one. There's no good reason not to — it's free, fast to set up, and the first time you watch a recording of a confused visitor abandoning your form, you'll know exactly which field killed the conversion. Pairs with GA4 (which tells you WHAT happened in aggregate) — Clarity tells you WHY for any individual session.
Pairs with
The Analytics & Attribution service
Microsoft Clarity Setup compounds the value of Analytics & Attribution when run together. See the full service for context.
Ready to add Microsoft Clarity Setup to your plan?
Book a strategy call or jump straight to the contact form. Beacon Starter or higher recommended for this add-on.