Facebook Ads — broad reach, precise targeting
Paid campaigns on Facebook feed with audience targeting, copy and format tuned per placement, and server-side conversion tracking via Meta CAPI. Shares one Meta ad account with Instagram Ads — pick one or both as separate $199/mo channels.
What it unlocks
Why teams add Facebook Ads
B2C lead gen at scale
Facebook's interest, demographic, and lookalike targeting reaches audiences search alone misses — built for businesses where the customer doesn't always type their need into Google.
Retargeting that compounds
Warm audiences from your site cost 3–5× less than cold search clicks. The flywheel's secret discount — and it grows every month your other channels do.
Lookalikes from real conversions
Source audiences from real conversion events on your Beacon-built site — Facebook's targeting engine learns who actually buys, not just who fills out forms.
How it fits the flywheel
Facebook Ads compounds with the rest
Every add-on we ship plugs into the data model and flywheel — not a silo.
Meta Pixel feeds GA4
Conversion data flows back into your Looker Studio dashboard alongside Google Ads, SEO, and Local — single source of truth, no platform-specific blind spots.
Lower-funnel retargeting
Warm visitors who clicked but didn't convert get hit with Facebook retargeting — typically 60-80% cheaper per conversion than cold search.
Shared ad account with Instagram
If you run Instagram Ads too (separate $199/mo channel), they share one Meta ad account, one pixel, one audience pool — so attribution and retargeting compound across surfaces.
Common questions
The actual FAQ
Can I run only Facebook without Instagram?+
Yes — each is its own $199/mo channel. Most clients run both since they share one Meta ad account at no extra platform cost, but Facebook-only is fine if that's where your audience is.
Who creates the photos and videos?+
You do. We don't shoot or produce original media — all photography, video, and visual creative comes from you (or your photographer / videographer). Where useful we use generative AI to create on-brand variants of your assets — background swaps, color and lighting adjustments, format adaptations (e.g. 9:16 from your 1:1 master), or making images feel native to a specific ad surface — but never to fabricate scenes, people, or products that weren't in your originals. We handle ad copy, audience targeting, format adaptation, and ongoing optimization.
Is iOS 14+ still a problem for tracking?+
It costs you visibility on cold-traffic conversion paths — about 15-30% of conversions go unattributed in default setups. We mitigate with Meta Conversion API (server-side events) and aggregated event measurement so smart bidding still has signal even when the pixel can't fire.
What about Threads?+
Threads ad inventory is rolling out gradually as part of Meta's broader ad system. We'll surface it when targeting and conversion tracking mature enough to make it worth your spend; today, Facebook + Instagram cover the demand for almost every business.
Pairs with
The Social Media Ads service
Facebook Ads compounds the value of Social Media Ads when run together. See the full service for context.
Ready to add Facebook Ads to your plan?
Book a strategy call or jump straight to the contact form. Beacon Growth or higher recommended for this add-on.