Editorial Article — quality writing on demand
Single, research-backed articles — 1,500–2,500 words, written in your voice, SEO-tuned, internal-linked into your existing content. For when you know what to publish and just need it done well, without the strategic overhead of a full content program.
What it unlocks
Why teams add Editorial Article.
Research before words
Every piece starts with topic research — keyword landscape, search intent, what already ranks, what gaps your competitors leave. The article is built to fit that opportunity, not invented from a vibe.
On-brand voice + structure
Written in your tone, structured for skimming (H2/H3 hierarchy, bullets where they help, no fluff). Schema-marked-up so Google understands the structure and surfaces it in rich results.
Internal-linked from day one
Every article links to and from your existing content where it makes sense — building topic depth, distributing PageRank, and pulling readers deeper into your funnel.
How it fits the flywheel
Editorial Article compounds with the rest.
Every add-on we ship plugs into the data model and flywheel — not a silo.
Targets keywords from your SEO roadmap
Articles ladder up to keywords already on your SEO 360 roadmap, not random topics. Each piece moves a deliberate ranking goal forward, not a content-quota box.
Fed into paid traffic where it pays
High-converting articles get cycled into Meta and Google Display retargeting as warm-audience content. Long-form education = lower retargeting CPA than direct-response landers.
Performance tracked back to revenue
Each article gets its own GA4 event suite (read depth, scroll, CTA clicks) so we know which pieces drive leads vs. which just rank — and which to commission more of.
Common questions
The actual FAQ.
What's included in a single article?+
Topic research, SERP analysis, keyword targeting plan, 1,500–2,500 words, structured headings, internal links, schema markup, and a draft for your review before publish. Average turnaround: 5–7 business days per piece.
What about bundles?+
Bundle of 5 articles: $199 (~$40/each). Bundle of 10 articles: $349 (~$35/each). Bundles assume the same brand voice across pieces — different brands need separate bundles.
When should I pick this vs. a Topic Authority Pack?+
Editorial Articles are for filling specific gaps — you know what to publish, you just need it written well. A Topic Authority Pack is the strategic alternative: a pillar + 4 supporting articles planned and interlinked together to make Google read you as an authority on one topic. If you're trying to own a topic, the Pack ranks better as a unit than five disconnected Editorials.
Who does the research?+
We do — SERP analysis, competitor content review, keyword landscape via tools like DataForSEO. Where the topic needs subject-matter depth we lack, we interview your team or pull from materials you provide.
Do you use AI to write?+
AI is a research and structuring aid, never a substitute for the writing itself. Every published piece is hand-edited and refined by a human writer for accuracy, voice, and the things AI consistently gets wrong (specifics, examples, claim sourcing).
Pairs with
The SEO 360 service
Editorial Article compounds the value of SEO 360 when run together. See the full service for context.
Ready to add Editorial Article to your plan?
Book a strategy call or jump straight to the contact form. Beacon Growth or higher recommended for this add-on.