Cart Abandonment — recover the revenue leaking out
A complete cart-recovery system: exit-intent popup with email capture, three-email abandonment flow with timing tuned for your category, and SMS follow-up where consent allows. Recovers 8-15% of would-be lost orders.
Key points
What you should know about Cart Abandonment System.
- Exit-intent popup (Privy / Klaviyo Forms) captures email before the visitor leaves
- Three-email abandonment flow: 1 hour, 24 hours, 72 hours — copy and timing tuned per category
- SMS follow-up via Klaviyo or Postscript when consent and number are captured
- Discount code logic that protects margin — only fires for visitors with high cart value or repeat-abandoner behavior
- Industry benchmark: properly-built abandonment recovers 8-15% of otherwise-lost orders — fully self-funding within the first month for most stores
When to add this
The honest take.
If you're running an e-commerce store without an abandonment flow, you're leaving 10-15% of revenue on the table — period. This addon is the first thing every store should add after a working checkout. Often bundled with Klaviyo Setup at a discount when added together (separate addon makes sense if you're already on Klaviyo and just need the recovery system layered on, or if you want the popup before committing to a full email platform).
Pairs with
The Analytics & Attribution service
Cart Abandonment System compounds the value of Analytics & Attribution when run together. See the full service for context.
Ready to add Cart Abandonment System to your plan?
Book a strategy call or jump straight to the contact form. Beacon Growth or higher recommended for this add-on.