PostHog — product analytics + experiments
Product-grade analytics for sites where each user matters individually. Session replay, funnel analysis, feature flags, and A/B experiments — installed, configured, and wired to the events that matter for your business.
Key points
What you should know about PostHog Setup.
- Auto-capture of clicks, pageviews, form interactions — plus custom events we define together for your funnel
- Funnel + retention + path analysis — see exactly where users drop off and which paths convert
- Session replay tied to events — replay any user journey end-to-end
- Feature flags + A/B experiments — ship variants safely, measure with stat-significance built-in
- PostHog plan paid by client (generous free tier: 1M events/mo); our $349 covers install, event taxonomy, dashboard build, and team training
When to add this
The honest take.
Add when you outgrow GA4. GA4 is great for marketing attribution (which channel? which keyword?) but weak for product questions (which page elements drive sign-ups? what's the funnel drop-off between step 2 and step 3?). If you're a SaaS, marketplace, or content-first business where the post-click experience defines conversion, PostHog gives you the depth GA4 can't. Especially valuable for B2B services and any product-led model.
Pairs with
The Analytics & Attribution service
PostHog Setup compounds the value of Analytics & Attribution when run together. See the full service for context.
Ready to add PostHog Setup to your plan?
Book a strategy call or jump straight to the contact form. Beacon Growth or higher recommended for this add-on.