Funnel Program — designed + built end-to-end
A complete landing-page program built around one segmentation axis — locations, services, audience use cases, industries, anything that splits your demand into addressable groups. Designed, written, and implemented end-to-end on your stack, wired into your paid-traffic and analytics flywheel.
What it unlocks
Why teams add Funnel Program.
Audience-specific landing pages
Instead of one generic landing page, you get a dedicated page per audience segment — each with copy, social proof, and CTAs tuned to that segment's actual search intent and buying context. Paid traffic sees the exact page it should.
Higher Quality Score, lower CPC
Google's ad ranking rewards landing-page relevance. A funnel program lifts Quality Score on segment-specific keywords, lowering CPC and improving impression share against competitors who point ads at generic homepages.
Programmatic at scale, hand-crafted at the template
One template, refined obsessively, then deployed across N variations with per-variant data and copy. Scale economics without the soulless feel of mass-produced pages.
How it fits the flywheel
Funnel Program compounds with the rest.
Every add-on we ship plugs into the data model and flywheel — not a silo.
Designed end-to-end
Information architecture, copy strategy, visual design, conversion logic — every program is designed against your brand and your real conversion data, not pulled from a stock template.
Implemented in your codebase
Built on the same Beacon-built stack as the rest of your site — no third-party page builders, no separate hosting, no performance compromises. Owned by you on day one.
Wired into paid traffic + analytics
Per-page conversion events, audience-aware retargeting pixels, ad-group-to-page mapping, and dashboards that show which funnel pages convert and at what CPA — feeding back into bid strategy.
Common questions
The actual FAQ.
Is this included in any Beacon tier?+
Yes — Beacon Max includes 1 funnel program, Beacon Full includes 2. Additional programs are +$499 each, one-time. Starter, Core, and Growth tiers can add programs as needed at the same per-program rate.
What counts as one "funnel program"?+
One program = one segmentation axis. Examples: a set of city-specific pages for a local-service business; a set of service-line pages for a multi-service agency; a set of use-case pages for a B2B SaaS; a set of industry-vertical pages for a horizontal tool. One axis, one template, deployed across all relevant variants.
How many pages does a program include?+
Whatever your data supports. A funnel program isn't priced per page — it's priced per program (one axis, one template, deployed across all variants). Most programs end up with 10–50 pages; 200+ is possible if your data warrants it.
How long does a program take to ship?+
Typically 2–4 weeks per program: strategy + data audit + template design + per-variant copy + implementation. Multiple programs ship in parallel where scope allows.
Do funnels work without paid ads?+
They help SEO too — more targeted pages = more long-tail capture — but their highest return comes from paid-traffic relevance (Quality Score, lower CPC, segment-specific conversion rate). If you're not running paid ads yet, the value is real but slower; most clients add funnel programs once Google Ads or another paid channel is profitable enough to scale into more segments.
Pairs with
The Bespoke Websites service
Funnel Program compounds the value of Bespoke Websites when run together. See the full service for context.
Ready to add Funnel Program to your plan?
Book a strategy call or jump straight to the contact form. Beacon Max or higher recommended for this add-on.