Meta Ads — Facebook + Instagram, run as one
Two of the biggest ad platforms, one ad account, one team. Audience targeting, creative built per native format, and conversion tracking wired server-side. Add to any Beacon tier.
What it unlocks
Why teams add Meta Ads
B2C lead gen at scale
Meta's interest, demographic, and lookalike targeting reaches audiences search alone misses — built for businesses where the customer doesn't always type their need into Google.
Visual storytelling on Instagram
Carousels, Reels, Stories — Instagram-native creative formats that convert younger and visual-first audiences without screaming "ad".
Retargeting that compounds
Warm audiences from your site cost 3–5× less than cold search clicks. The flywheel's secret discount — and it grows every month your other channels do.
How it fits the flywheel
Meta Ads compounds with the rest
Every add-on we ship plugs into the data model and flywheel — not a silo.
Meta Pixel feeds GA4
Conversion data flows back into your Looker Studio dashboard alongside Google Ads, SEO, and Local — single source of truth, no platform-specific blind spots.
Lookalikes from website data
Source audiences from real conversion events on your Beacon-built site — Meta's targeting engine learns who actually buys, not just who fills out forms.
Lower-funnel retargeting
Warm visitors who clicked but didn't convert get hit with Meta retargeting — typically 60-80% cheaper per conversion than cold search.
Common questions
The actual FAQ
Do I need to run on both Facebook and Instagram?+
No — you can run on either or both. Most clients run both since one Meta ad account covers both at no extra platform cost. We tune creative per surface (FB feed vs IG Stories vs Reels) so the same campaign performs in each native format.
What about Threads?+
Threads ad inventory is rolling out gradually as part of Meta's broader ad system. We'll surface it when targeting and conversion tracking mature enough to make it worth your spend; today, FB + IG cover the demand for almost every business.
How do you handle creative?+
Built per platform. Square + 9:16 vertical for IG/FB feed and Stories/Reels, with copy tested in your brand voice. Clients provide raw assets (logos, photos, videos); we shape, write, edit, and iterate weekly based on what's converting.
Is iOS 14+ still a problem for tracking?+
It costs you visibility on cold-traffic conversion paths — about 15-30% of conversions go unattributed in default setups. We mitigate with Meta Conversion API (server-side events) and aggregated event measurement so smart bidding still has signal even when the pixel can't fire.
Pairs with
The Social Media Ads service
Meta Ads compounds the value of Social Media Ads when run together. See the full service for context.
Ready to add Meta Ads to your plan?
Book a strategy call or jump straight to the contact form. Beacon Growth or higher recommended for this add-on.